Dong-sheng xu grade once again stressed the differences of

it is said that some ways, the brand to meet the luxury consumer confidence. qiayu shenzhen fiyta (group) co., ltd. general manager of dong-sheng xu via zhengzhou, the reporter then interviewed him.

reporter: watches and clocks, the functions tend to be more time tools + luxury. why did you choose luxury ?

dong-sheng xu: in recent years, luxury, quality, classic, fashion, and so the concept of continuous influx and impact on our daily lives, as if all of a sudden activation of the nerve of our brand experience, we are increasingly concerned about their own life a taste, enough style, the more we yearn for a luxury brought about by the release of pleasure as the spiritual experience.

all of these, note with the progress of society, we more and more attention to the quality of life, spending more and more attention from those who make their experience to enhance the quality of the ideas of the elements.

the idea of the prevalence of consumer behavior, brand enterprises is no longer just the wealth or assets, but the common consumer and business wealth. business is to meet customer demand for upgrading the quality of life of the brand experience, and customers have brought his brand is upgrading the quality of the enjoyment of the united states.

this change, to bring the traditional marketing thinking, bianzhen pressure. Breil Milano Watches of the enterprises, Jacques Lemans Watches charged with the demand from customers learn where information and ideas to their customers transfer elements of the dual role of function.

reporter: the number of redundant is a luxury, quality and formal buyan its spirit is a luxury. faced with saturation and competition, how to find their own strengths last start?

dong-sheng xu: in foreign countries, fiyta before birth, switzerland is a full list of the world a hundred years old shop. with the wave Citizen Watches of industrialization and growth of the japanese movement (such as the huge market share of the quartz movement table), is also difficult to contend for one time.

in the country, the creation of the fiyta, when people watch on the needs still remain in the performance and functionality needs of the practical stage. at that time, the market has gull, shanghai and other brands, and fiyta can only Lancaster Watches be regarded as a new industry entrants.

industrial design is the wisdom of the human brain, it can through the organization and management of access to the more rapid development, to a certain extent, to avoid long-lasting accumulation of technology and industry, will develop into the core of industrial design expertise, is feiya up of revised choice.

with the improvement of living conditions, watches and clocks, consumer ideas from practical, functional gradually to the symbols of the idea of change.

reporters: differences are considered beyond the means of homogenization of competition. the brand, the difference what is the relationship between quality and ?

dong-sheng xu: to be differences of the same grade!

products and services in the homogenization of the growing competition in the market environment, the difference is positive competitive enterprises to solve the conflict and achieving sustainable development of the most fundamental way. effective implementation of the differences, so that enterprises will be competition among the peer pressure, into industries and enterprises between the complementary advantages, the driving force for cooperation coexist.

therefore, the difference is competition is cooperation.

watches, home appliances, cars, real estate, or even a considerable number of durable consumer goods has become more and more (in a sense a return) to a culture, arts and humanities ideas for the content of the symbols of the elements, experience - products, so the concept of research and development and creative design with a lot of differences in subject matter. but change in from not in center, the general principle is that in product research and development on the implementation of the concept of difference to the same high quality.

grade object is to create and interaction between the mind and taste can not be separated from the environment and learning. this creative design staff is very high demands, asking them to be creative yuanyuanbujue the source material and creative sentiment, it is the foundation of the entire staff of the aesthetic qualities of the form and way of life, lies in the inherent character of the shape and cultural accumulation. this can not be separated from the good environment has nurtured and sustained learning.

furthermore, the difference is the difference in taste. some from the beginning, every aspect from start to taste the accumulation and the outbreak of high grade, i think, this is the life of the brand.