Rong jianying: brand strategy and business development strategy
theme of brand, creativity and sustained increase the first chinese market brand strategy forum 9:00 in the great hall of the people. china brand strategy promotion committee of the deputy secretary-general rong jianying, he was speaking on the topic of brand strategy and business development strategy. reads as follows:dear president of the general assembly, ladies and gentlemen, good morning! i am glad to have this opportunity to brand such a problem with you to do the exchange, because of time, i would like to talk about four aspects of my experience and views. first, what is the brand ? second, why should we promote the brand-name strategy ? third, how to promote brand-name strategy ? fourth, china's brand-name products of the evaluation process.
however, i had to check another source, that is, from the brand to where the ? brand is ancient in the evolution of the norwegian finally evolved into english, it means that the brand began, the meaning is in people's minds play on a brand. now we mark the word to understand and explore brand very clear. a number of investigative bodies and experts we have on a certain industry of a certain product categories to investigate, they were classified, that is, more than 20 varieties of the investigation, the same species in the investigation before the consumer can only remember 7, but is also a professional person to mind, or is he often buy such products can remember, like i can hardly remember a certain brand, because very few to contact. that is to say 1234567, brand awareness in the first to the seventh to keep in mind that the more it will be difficult to remember that the consumer. and its profit is the other way around, is the first of a brand here in the profits accounted for 70%. therefore, it is the competitiveness of the brand, the brand is their life, brand is the lutheran church, is the brand reputation is well-known brands, is the core brand. there are many academics and many entrepreneurs are not appreciate it, but it is integrated with core competitiveness.
second, why should we promote the brand-name strategy ? our brand strategy throughout the country, including the provincial, city, state enterprises, are talking about promoting the brand-name strategy. my personal understanding, at least there are two basic needs, the first demand is the need for socio-economic development, the second is the demand for business competition in the market's needs. on the socio-economic development needs, we have to look at, the party or the country or made in 2020 to reach a comprehensive well-off level, gdp quadruple, i was just about 4 trillion u.s. dollars, in 2020 our country to achieve this will be an overall goal.
our country is the world's sixth of the total gdp, the first to the united states, japan is the second, third place is germany, fourth in the united kingdom, france is the fifth , is sixth in the united kingdom. france, we are fifth in the gap is not great, is about 50 billion u.s. dollars, it was predicted that next year, certainly more than france, becoming the fifth. therefore, china's economic growth rate, china's total economy is strong. according to the u.s. investigation of the imf, in accordance with the terms of purchasing power, china is second only to the united states or the united states with a considerable level, in accordance with the overall size of the economy we are in sixth place. if such a situation, our country's economic strength should be strong, we spent what price? ?
is that we consume 5 billion tons of resources. we have the coal accounts for one third of total world consumption, the world's cement consumption accounted for Diesel Watches more than 40 percent of the total, the demand for oil has exceeded japan as the second in the world, and this is our country and the results achieved the resources to pay the price, many of them are non-renewable. in such circumstances, if china's economy further in accordance with more than 7 percent economic growth rate to achieve growth and to achieve the goal of quadrupling the case, our consumption of resources could also quadruple, it is estimated that we will from time to sustainable development. but i have not count because the consumption of 5 billion tons of resources caused by various types of pollution, we will come back to governance in the past. therefore, if a country or a region, an enterprise would like to development, we must take the road of new industrialization, we must follow the path of sustainable development.
how walk ? vigorously promoting the brand-name strategy, the advantages of our resources, the advantages of capital, talent advantage to the high added-competitive enterprises and products to optimize the allocation, which is the first demand. the second is the demand for enterprises in market competition needs, we all know, as competition in the market, currently set at four basically the level of competition, of course, this is the level of mutual penetration, spiral of development and mutual replaced. the first one is
can do and can not do the competition, is that you can do i can not do, you can do will certainly capture the market, because i can not do. the second is you can do i can not do, you occupied the market, and this is the first level of competition. i would also like to capture the market, i have to go to competition, i would like to tell you if the same competition, i would like to invest than you and the power of big money, can be with you in the market competition. therefore, we should now be able to seize the opportunity to do the occupation of the market. when i can do when you can do, it will inevitably enter the second level of competition is the quality of competition, you can do i can do, i sake of competition, in order to win consumers, in order to win i, how do i ?
because you have technology i have the technical circumstances, the fight quality. so the quality of the competition will become the focus, i am better than hello, consumers will have to choose good products. when you can do, i can do, your good quality and i, or the quality of the circumstances, how do ? because we have a lot of countries are now almost the same product has entered the era, because of your machine and my machine, the technology you and i in a single platform, your workers and the workers i have also been the same education, so our products are of equal competition, how do ?
on into the third level, price competition. price competitiveness compared to fast for the market, that is, you can do i can do, you good quality, i also good quality, but i can do on the basis of good quality, i cheaper price than you, the consumer will certainly i purchased the product. however, we found that price competitiveness problems, it is not the ultimate means of competition, our enterprises can not use prices dropped to close to the final cost, profit and security can not be under the threat of further price cuts, then the final competition is the brand competition. i sold the credibility of the exchange is satisfied with.
brand is the lutheran church, is the brand reputation is well-known brands, is the core brand. there are many scholars and many. therefore, brand competition is the competition level in four is the highest level, of course, likely will spiral, there will your brand is the first content can not be, is not the best brand, is not reasonably priced, is not sustainable. Chanel Watches this is now competitive of the four models. brand here to play a very important role, through a variety of cases we IWC Watches have seen, if you have your brand to occupy the market because brand loyalty is the performance brand is satisfied with the performance, brand is content lutheran church. competition in the market needs, a large number of cases that we can fully enterprises in the development process of establishing their own brand of your business is very important.
third, how to promote brand-name strategy ? first of all i think the first question should be unified understanding of this issue in the past we have held numerous discussions and forums, to clarify and unity, achieved certain results. however, i found that the most recent period for promoting brand-name strategy we have different views, there are three main views: the first, the evaluation of brand-name products is not out of the second, in promoting the brand-name strategy, the government should not here play a leading role in the third, in the evaluation and will not appear unhealthy and corrupt. i think he mentioned the view is quite correct, i totally agree with this view. the problem is that if some of the news media, some scholars taitantetan, and the consumers and our national ideology on the distortion of the case, i do not agree with this view. first
first, we talk about brand names is not a commentary by the agencies, brand name is definitely competition in the market from which consumers use the currency to vote for them. however, we must not forget that our country from slave society to a feudal society into a colony to a socialist society, and every time can change the history of social development in accordance with the law to go slowly, do not need so many martyrs, do not need so many revolutionaries to overthrow a regime. from feudal society to capitalist society does not need the bourgeoisie to overthrow the feudal rulers, why so many people die ? this is to promote the wheel of history forward, according to the u.s. if Festina Watches the chinese market economy model of development, our country can develop 200 years, we do not need to work, according to market principles of the entire integration can be done.
however, we do not have the time, people do not give us time, so we have to vigorously promote our brand strategy is the fundamental objective of raising awareness of the three, one is creating awareness of the brand name, let us china's enterprises to have a determination to build brand-name second, so that our consumers, a national chinese brand-name consumer confidence; third, so that our national government of china's brand-name we have a very good protection, this is the brand name of protection. therefore, we would like to begin a purpose, we adopted the strategy of promoting the brand name is to raise awareness of the three, the eventual adoption of brand-name strategy of enhancing our country to promote the international competitiveness of enterprises.
i think this truth speaking, we are invited singapore licensing consulting company, the singapore government to have a special brand of support, india has set up a brand foundation by the state, by the government to promote certain funds to india's famous to the world. we in hong kong every yearÆÀ³ö10 hong kong brand names, but taiwan is the same in each of taiwan's 10 major brand names of the rating agencies to evaluate. the fundamental purpose is to create their own brands, international competition, so that i think is right is also not on this reason, we should simply point on what ? if only to say in this matter, i think is right justified. if, however, from a long-term strategic point of view, it is not in this area further controversy.
second, as a business, if you do oem, or if you want to build brands, it must first have the determination, that is what i talk about brand building as the success of enterprise law, third-called doctrine, the first to have , a dream, if there is no dream, can never be a designer; second, there must be inspirational, we have to rule out any of the ideas and personal considerations, ruled out any interference, conscientiously sense the world to do the first. our country now has more than 170 categories of products in the world's first production and sales, i recently conducted a survey and classification, and we are now promoting china's world famous work, is pushing forward china's brand-name enterprises to the world of work.
so i put 457 enterprises out of 547 products make the comparison, i singled out from inside the 50 enterprises, i found that our big problem, we have over 170 categories of products the first two sales in the world, we 3 billion square meters of tiles, 6 billion pairs of shoes, suits 800 million package, 23 billion package clothing, watches and clocks, accounted for 80 percent of world output. a lot of practical tells us that china does not lack brand names, but each of us a single product, each individual brand can not enter the world top ten. in the 100 world-class brand many of the one-china brand. that is why our brand prices, weak competitiveness of the brand. i feel that we have a lot of bosses to get lost on the final direction, but do not really sense brand. so, if you have mental coupled with the inspirational, last-is-hui, will inevitably become famous enterprises.
third, we have a lot of ideas with the current practice out of line, i would like to talk about the core competitiveness. brand itself is the core competitiveness, it is said that the core competitiveness of management, it is said that the core competitiveness of culture, some people say that the core competitiveness of knowledge, science and technology is, if there are so many core competitiveness, it does not exist core competitiveness the. i think the core competitiveness is unique in that it is different in nature. now our country's enterprises to 10 billion, 50 billion is easy, but to 500 million, 1,000 billion it will be very difficult, there is no difference to the business. so, i think our country's many enterprises in the promotion and sale should speed up the pace of learning and to the world, to move closer to the pace of global integration.
finally, to share with you a short introduction to the evaluation of china's brand-name products. china brand strategy promotion committee after four years of efforts, has 457 enterprises among Triumph Watches the 547 productsÆÀ³öthe chinese brand name, these brand-name products and brand-name products of these enterprises in this four years for consumers to society a great contribution to their average annual increase of not less than 30 percent. these enterprises and the sense of responsibility and greater pressure, and we commend these enterprises, a track, they feel the benefits of their contribution, their development is very fast.
brand-name products in china is how the commentary by ? a few points: first, the overall evaluation mechanism is independent of enterprises to declare to declare their enterprises, build brand-name enterprises as the main intermediary for the main rating agencies, government departments to promote the protection of supervision, to the final consumer satisfaction as the fundamental purpose of the evaluation . second, the evaluation system of quality assessment, effectiveness evaluation, development assessment, the market evaluation of 4:00. it is a discipline, not to engage in an effective system of brand-name products, effective 2003, brand-name enterprises to evaluate not a penny, not to increase the burden on enterprises, each of the last day of march announcement that the evaluation of the whole society, in july and august to evaluate, 8 in the whole society will evaluate the primary results announcement, china in september to get the brand-name products manufacturing enterprises recognition.
because of the time, i respect what is more famous, what is the brand, why should we promote the brand strategy, brand strategy and how to promote chinese brands in the evaluation procedure to you to do a simple exchange, buduizhichu please criticism correction. thankyou.
Replica Watch - http://www.watches-brand.com/
Replica Watches - http://www.21replicawatch.com/